Taking inspiration from Lewis Latimer as a historical figure, we crafted a brand that juxtaposes old and new. We paired Latimer’s old engineering sketches with a sleek new logo, and layered old black and white photos, with contemporary photos of Black Innovators. The result is a brand that looks to the future while still paying homage to the great thinkers and inventors of the past.
Latimer
JUNIOR DESIGNER
FULL BRAND BUILD // LOGO // BRAND GUIDE // SOCIAL IMAGERY
Lewis Latimer was a Black inventor and patent draftsman who helped patent the lightbulb. The company Latimer’s mission is to fund the future of Black entrepreneurs by connecting them to investment opportunities.
Below is a comprehensive brand guide that were largely inspired by my initial concepts. I contributed the logo, illustrations, fonts, photography style, and other brand elements that ended up in the final brand.latimer
latimer
Initial Concepts + Moodboards
